Who would have ever thought being too faced would be a good thing? Yeah I know the negative version is spelled two-faced but I’m talking about too faced – the make-up product line.
Shadow Insurance is a eyeshadow primer. Here’s what the company claims:
This is your full-coverage insurance policy against all fading, creasing, melting, blurring, oil slicked, and hard-to-blend eyeshadow accidents. Our silicone based eyeshadow primer transforms any eyeshadow into a perfectly blendable, color-drenched, intensified version of itself, then locks it down perfectly until you take it off. This soothing formula evens out the skintone on your lids and smoothes lines while securing a barrier between the oils of your skin and your makeup, so no shadow catastrophes will ever happen again.
Truly versatile, Shadow Insurance can be used with powder or cream eyeshadow products, and it’s concentrated: the size of a rain drop covers the entire lid.
My review
Now I’m a eyeshadow girl. I love my shadows and you will almost always find me with some on. Yes, darlings even in the day. My eyes must sparkle by day and POP! at night. Thus, my search for the perfect shadow primer began. Without mentioning the others I will say that nothing I tried compared to my little geico policy in my caboodle.
I used just a tiny tiny but. Like about this “0″ (<<actual size) much, and spread with my fingertips across my entire lid. Shadow Insurance is a tan color liquid with a creamy consistancy which comes in a small squeeze tube (sort of like lipgloss). After applying my shadows, I immediately noticed how intensified the colors appeared and that they were blended together quite well. So its 3 a.m. and I have been out since 10 p.m. and my girlfriend says “I love your eyeshadow”. OMG !!! I quickly excused myself to the restroom to examine for myself. NOT A CREASE IN SIGHT !!! And my shadow was just as intense and on point as when I’d strolled out my apartment door.
Subsequent uses of “shadow insurance” only solidified its place as a product that I can’t live without. A tube of shadow insurance runs about $17.00 and can be purchased at sephora, sephora.com, toofaced.com and other local retailers. I purchased mine in D.C. @ Douglas’s retail store.
http://www.toofaced.com/product_template.asp?dept_sub_id=18&dept_id=3&cat_id=37


Whut you talkin' bout, Willis ?